Africa is rich in resources and yet poverty is still one of the biggest challenges faced on the continent today. The "Made in Africa" movement is one solution that proposes to tackle this gap by producing finished goods on the continent instead of exporting the raw materials to be finished elsewhere. This will create more jobs, improve the local skill set and also create more wealth since the most value is added right at the end of the supply chain.
Paris-based SAWA produces a small range of highly coveted fashion sneakers in Ethiopia where the leather is also sourced from and finished. Branding themselves as "Fashion with Activist Attitude" SAWA has been carried by selective stockists and high end boutiques such as Dover Street Market in London and Tomorrowland in Tokyo.
The suede is soft and the 100% leather is supple. The rubber sole features a hot-stamped map of Africa so you can leave the imprint of the motherland wherever you go. Each SAWA shoe will be shipped with a *Free* SAWA "Made in Africa" shopping bag. SAWA Shoes is exclusively carried in Canada by SUPAFRIK.
As seen in SUPAFRIK#4(Washington DC)